Privacy Policy

1. Introduction

Blue Vitae™ ("Blue Vitae," "Company," "we," "our," or "us") values your privacy and is committed to safeguarding your personal information in compliance with applicable United States privacy laws, including but not limited to:

• California Consumer Privacy Act (CCPA)
• California Privacy Rights Act (CPRA)
• State-level consumer data protection laws (as applicable)

This Privacy Policy explains how we collect, use, disclose, and protect personal information obtained through our website, products, subscriptions, and related services.

By accessing or using our website, you acknowledge that you have read and understand this policy.

2. Categories of Information We Collect

Under U.S. privacy frameworks, we may collect the following categories of personal information:

A. Identifiers

• Name
• Email address
• Shipping and billing address
• Phone number
• IP address

B. Commercial Information

• Order history
• Subscription details
• Products purchased
• Transaction records

C. Internet Activity Information

• Browser type
• Device type
• Pages visited
• Session duration
• Referral URLs

D. Geolocation Data

• Approximate location derived from IP address

E. Customer Communications

• Emails or messages sent to customer support
• Reviews or testimonials voluntarily submitted

We do not knowingly collect sensitive medical or health records. Any product-related questions voluntarily submitted are treated as general customer service communications.

3. Sources of Information

We collect information:

• Directly from you (checkout, account registration, newsletter sign-up)
• Automatically via cookies and analytics
• From payment processors and fulfillment partners
• From advertising platforms when permitted

4. Purpose of Collection

We use personal information for the following business purposes:

• Order fulfillment and payment processing
• Subscription management
• Customer support
• Fraud detection and security monitoring
• Marketing communications (with opt-out options)
• Website analytics and performance improvement
• Legal compliance

We do not use personal information for unlawful discrimination.

5. Sale or Sharing of Personal Information

Blue Vitae™ does not sell personal information in exchange for monetary compensation.

However, under CPRA definitions, certain data transfers to advertising or analytics partners may qualify as "sharing" for cross-context behavioral advertising.

California residents may opt out of such sharing by:

• Clicking "Do Not Sell or Share My Personal Information" (if applicable)
• Emailing: privacy@bluevitae.group

6. Your Rights Under U.S. State Privacy Laws

If you are a resident of California or certain other U.S. states, you may have the right to the following:

Right to Know

Request disclosure of:

• Categories of personal information collected
• Sources of information
• Business purpose for collection
• Categories of third parties receiving data

Right to Delete

Request deletion of personal information, subject to legal exceptions.

Right to Correct

Request correction of inaccurate personal information.

Right to Limit Use of Sensitive Information

(If applicable under CPRA)

Right to Opt-Out

Opt out of sale or sharing of personal information.

To exercise these rights:

Email: privacy@bluevitae.group

We may verify your identity before processing requests.

We will not discriminate against you for exercising privacy rights.

7. Data Retention

We retain personal information only as long as reasonably necessary to:

• Complete transactions
• Maintain business records
• Comply with tax and legal obligations
• Resolve disputes

Retention periods vary depending on the category of information.

8. Data Security

We implement commercially reasonable security measures including:

• SSL encryption
• Secure third-party payment processors
• Limited internal access
• Routine vulnerability monitoring

While we strive to protect your information, no method of transmission over the Internet is completely secure.

9. Third-Party Service Providers

We may disclose personal information to trusted service providers, including:

• Payment processors
• Shipping carriers
• Marketing platforms
• Website hosting providers
• Analytics providers

These providers are contractually required to use personal information solely for business purposes.

10. Advertising and Analytics

We may use third-party analytics services and advertising partners.

These services may use cookies or tracking technologies to:

• Measure performance
• Deliver relevant advertising
• Analyze user behavior

You may control cookie preferences via browser settings.

11. Children's Privacy

Blue Vitae™ products and services are not directed to individuals under 18 years of age.

We do not knowingly collect personal information from minors.

12. Health Disclaimer

Blue Vitae™ offers dietary supplements. Information collected via this website is not intended to diagnose, treat, cure, or prevent any disease.

Customer communications do not constitute medical advice.

13. Updates to This Policy

We may update this Privacy Policy from time to time.

Updates will be posted on this page with a revised effective date.

Continued use of the website constitutes acceptance of the revised policy.